PRICE is no longer an issue for many affluent consumers in Myanmar. What counts for them is owning the products they most desire.

What attracts consumers to particular products is becoming a subject of growing interest for brand owners, advertising experts and market researchers.

THE café owner could not find any answers as to why his shop, which was decorated elegantly and equipped with international-standard equipment, failed to attract the customers he was targeting

UMBRELLAS are widely believed to have first appeared in China about 3000 years ago. In ancient China and Egypt, they were considered symbols of rank.

MANUFACTURERS of mosquito coils are welcoming the arrival of the monsoon, which lasts from May to October, as it is also the peak season for sales of their products.

CANDLES are used in many parts of the world to create a distinctive atmosphere on special occasions, from memorial services to romantic dinners. For millions of people in Myanmar, however, candles have a special significance, both religious and utilitarian.

NO longer simply a means of keeping goods for easy transport, eye-catching packages have become an integral part of marketing.

RICE is the staple food of more than two billion people around the world, most of whom live in developing countries where the population is rapidly increasing.

IN 2002 Myanmar became the second largest exporter of beans and pulses in the world after Canada.

THE last 10 years has seen rapid growth in the market for imported facial foams in Myanmar as an increasing number of beauty parlours have recognised the advantages of using such products.

COOKING oil has long been an essential ingredient in Myanmar curries, and the demand for it has grown as the population of the country has increased.

AFTER a long day at work, taking a bath with fragrant soap helps relieve stress and fatigue, contributing to a good night’s sleep. In the morning, a facial cleansing with pleasantly scented foam or soap can encourage hardworking people to get ready for another day at the office.

THE old Myanmar saying, “mango is the best among fruits and laphet is the best among leaves,” indicates the high status that laphet, or pickled tea leaves, holds among consumers in the country.

AS awareness of the benefits of personal hygiene has risen in Myanmar, toothpaste and toothbrushes have become essential toiletries for consumers of all living standards.